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Director, Owned Marketing Insights

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Data & Analytics
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00596313 Requisition #
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WHAT YOU BRING

  • Bachelor’s degree in Business, Economics, Analytics, Data Science, or related field, or equivalent combination of education and experience and training
  • 7+ years of proven experience in Marketing Analytics, with a focus on Data Strategy, Customer Analytics, Data Science, Performance Marketing, MarTech or similar role.
  • Strong analytical skills and proven capability to translate business strategy to data strategy, while applying analytics and insights to marketing decisions
  • Firm grasp of direct to consumer marketing dynamics and digital marketing landscape
  • Hands-on experience using scripting language (SQL, R, Python, and/or SAS)
  • Understanding of technical product management and marketing technology roadmaps
  • Experience with enterprise MarTech stack highly desirable (Adobe, Salesforce, Oracle)
  • Hands-on experience with BI, data visualization tools (Tableau, Domo, Looker, etc),
  • Ability to influence and effectively communicate (including technical content), with team members, business partners and senior leadership (and other non-technical audiences)
  • Proven track record of working highly-collaboratively and multi-functionally, investing in relationships to build rapport with business partners to understand challenges/priorities
  • Able to influence critical business outcomes in a matrix based, global environment
  • Sharp problem solving and analytical approach combined with excellent critical thinking
  • Experience working in a direct-to-consumer brand preferred
  • Passion for understanding consumer needs coupled with ability to use analytics to answer complex business questions and find opportunities to accelerate growth

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